Details:



Position:
Assistant Communication Officer 2


Reports to:

Public Engagement and Partnerships Officer, CSCL/Communications Cell in-charge, GCC



Tenure:
1 year


Preferred Profile:

Minimum 5 to 10 years of experience in media, communications, or public engagement roles, with a portfolio demonstrating work in content creation, social media management, and multimedia production.




Technical and Professional Skills:

Technical Skills:

Writing and Editing: Proficient in creating clear, concise, and engaging written content for various platforms, including press releases, blog posts, social media posts, and website content.
SEO: Knowledge of search engine optimization techniques to optimize content for better visibility in search results.
Content Management Systems (CMS): Familiarity with CMS platforms to upload, format, and manage content on the GCC/CSCL website.
Social Media Platforms: Competency in using social media platforms for content distribution and engagement.
Analytics Tools: Ability to utilize analytics tools to track the performance of content and adjust strategies accordingly.
Graphic Design: Basic design skills to create or modify visuals for content, if required with the help of the design expert.
Video Production: Understanding of video content creation or the ability to collaborate with multimedia professionals.
Photography: Proficiency in selecting appropriate images, with knowledge of cropping techniques for use in city communication materials.
Multimedia Editing: Basic video and image editing skills to enhance multimedia content.
Data Analysis: Analyzing data and metrics to measure the impact of content on the audience.


Professional Skills:

Political knowledge: A basic understanding of the Government, public administration, and local politics.
Communication: Excellent written and verbal communication skills to convey messages effectively.
Research: Ability to conduct research to gather information for accurate and informative content.
Teamwork: Collaborating with other team members, including social media associates and graphic designers.
Brand Management: Ensuring that content aligns with GCC/CSCL branding and messaging.
Crisis Management: Responding to emerging issues or crises with appropriate and timely communication.
Time Management: Efficiently managing tasks and deadlines to ensure content is delivered on time.
Adaptability: Being flexible and open to changes in content strategies and platforms.
Public Relations: Understanding public relations principles to promote the city's initiatives and projects.
Legal and Ethical Compliance: Knowledge of legal and ethical guidelines for content creation and distribution, especially in a government context.
Audience Understanding: A deep understanding of the target audience to tailor content to their needs and interests.



Detailed Roles & Responsibilities:
1. Multimedia Content Development

Collect data from the Departments and Zonal Offices of Greater Chennai Corporation.
Develop and manage creative content across video, audio, graphic, and written formats for social media, campaigns, and public service announcements.
Assist in video shoots, audio recordings, and live event coverage.
Collaborate with production teams for scriptwriting, direction, and execution of content.

2. Social Media Coordination

Draft and post engaging content in both Tamil and English across various platforms.
Monitor public feedback and respond or escalate citizen grievances in coordination with relevant departments.
Track performance metrics and generate engagement reports.

3. Campaign Planning & Execution

Support the design and rollout of communication campaigns for Corporation initiatives.
Ensure timely delivery of content materials and coordination between design, media, and field teams.
Maintain consistency in messaging and branding across all media.

4. Media Management & Event Coordination

Manage the organization and archiving of multimedia assets (videos, photos, animations).
Plan and coordinate media coverage for Corporation events and awareness drives.
Liaise with external vendors, media agencies, and in-house teams for smooth operations.

5. Content Writing & Language Proficiency

Write and edit social media posts, scripts, captions, and campaign material in Tamil and English.
Ensure linguistic accuracy, relevance, and alignment with the Corporation’s communication tone.
Proofread content and maintain quality standards.

6. Innovation & Technology Adaptation

Work with designers and editors on integrating new media tools including AI-based content formats.

Stay updated with emerging trends in public communication and civic engagement.
Eligible Age
Not exceeding 45 years as on 31.01.2025.
Qualification
Any UG/PG degree from a recognized institution, preferably B.A English literature/B.Sc Electronic Media/Journalism and Mass Communication/M.SW
Consolidated Salary
Rs.45,000 per month